Buying the perfect corporate gift for your clients has never been easier with the availability of products online and retail. However, with the vast selection of gift ideas comes a dizzying array of choices. Before you set out to find the perfect corporate gift for your clients, know the essentials of corporate gift buying.
According to OPEN from American Express(SM) Semi-Annual Small Business Monitor, the top corporate gifts are:
• cards or calendars (49%)
• gift certificates for retail or restaurants (26%)
• company branded items (23%)
• fruit/food basket (18%)
• flowers/plants and wine/liquor (tied at 10%)
Before you run out and buy the "tried and true" corporate gift, consider these essentials of buying business gifts.
Check Corporate Policies: Many companies and government offices will have a gift policy limiting the dollar value of a gift or prohibiting gifts. Be sure to check with your recipients to determine the limitations of gift giving so they don't have to return the item.
Determine Wants: Knowing what to buy a corporate client is the biggest challenge of business gift buying. It's difficult to know your clients on a personal level in many cases. The best bet is to call your customers and ask them what they like, their hobbies, etc., to give you a great idea of what to buy.
Consider Cultural Differences: Each country and culture will have their own rules for corporate gift buying. For instance, in China, a gift should never be wrapped in white since it symbolizes death.
Go for Quality: Any business gift you send reflects on the image of your company. Avoid lower quality gifts that can impair your image. Purchase quality products without breaking your budget.
Use Hand Written Cards: It's far too easy in this Hallmark age to simply send a card with your gift and signature. For a more lasting impression, add a hand written note sharing your thoughts.
Corporate gift giving is an opportunity to connect with your clients, strengthen ties, and share your holiday cheer. Adopting an attitude of giving will make the act of corporate gift buying less stressful and more fun.